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FORM CHANGES

 

These involves changing the shape of letters to aid recall and comprehension.  I used these form changes of alteration, substitution and combination throughout the guide book exercise.

 

ALTERATION

example of form alteration

 

 SUBSTITUTION

Replacing a type form with a recognisable object or symbol

substitution

 

 COMBINATION

When a letter or word is combined with another form e.g in logos so that the letter is two things at once.

combination

substitution

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