I found this hard to do, I struggled with enthusiasm here, it was just a slog with an end result which I thought was ok but not great. I thought up 3 ideas and selected the final idea as the one everyone liked best. I used Eurofence font for the lettering which I thought was friendly and modern looking. I used Arial Black for the lettering in the logo as it needed very solid angular lines to make it work. I chose a light green as a colour symbolising fresh starts. I used a serif font, Centabel book, for the newspaper advert for increased legibility, it is also quite a rounded friendly looking font.

initial ideas

3 possible logos

business card

Reverse of business card

headed notepaper

newspaper advert


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