I redid the wax / stain images, the ideas behind each object was as follows:
The Davy lamp is something that older people would recognise and associate with recent history, aiming to draw them in with nostalgia.
The pit pony was a non threatening, fun side of what is literally a rather dark, potentially dangerous experience.
I used the chip in conjunction with phrases unique to the miners. I wanted to intrigue the teenage audience so that they wondered what the chip was for, and were drawn in by the idea of a crew with it’s own language and nicknames and a strong camaraderie, rather like a group of teenagers.
I printed off my posters and showed them to my focus group (including a teenager). They made the following comments:
the logo which I had cut and pasted from the actual museum needed to be a little bit larger,
neither of my audience could identify the pit pony as a pony until I told them what it was,
the teenager didn’t like the font I had used on his poster, he felt that it should look slightly more old fashioned, also I hadn’t positioned the lettering very well. He liked the concept however.