As I only eat 90% chocolate, I altered the brief to healthy snack bars, something I’ve tried to find (it’s hard to find any that have less sugar than 20%)
The bars are:
Lux nutz: an expensive luxury snack
Gym bunny: healthy option for people needing a snack after gym.
nuts to go: hard core fuel for athletes / ultra runners.
I looked at the snack bars on the market, they are generally rectangular in shape, usually landscape as opposed to portrait format.
I started by looking at a selection of fonts for each bar. In the past I have spent a long time looking at different fonts overwhelmed by all the different choices, so this time I went to my “font cupboard” and selected a small number of fonts for each bar. I narrowed them down to a single font and printed them off. I then went back to my sketch books to play around with the text.
When I had some ideas I went back to Illustrator to put the fonts into vector graphics.
I was using Zapafino font and the letters didn’t work that well together. I tried a small logo in the middle of a purple rectangle, which reminded me a bit of Cadburys chocolate. I tried Roskrift font but went back to Zapafino. I created outlines for each letter which enabled me to stretch or shrink each one individually. For the final image I enlarged the “L” and “N” and shrank the “u” and “t” and again enlarged the final “x” and “z” to make use of the swirls on those letters. Overall I was least satisfied with this bar.
I had picked the font Dancefloor for this one and the shape of the letters reminded me of rabbits ears. Again I created outlines for each letter so I could make them different sizes. I arranged the letters in different sizes to reference people spread out around a gym amongst the equipment. I added rabbit eyes, nose and whiskers to the Y and U. This was my favourite result.
Nuts to go
My idea from my sketchbooks was a pair of legs coming down vertically in portrait format. I couldn’t arrange the text satisfactorily this way so I switched to landscape format. I used the font Acens and used transform on Illustrator to skew the writing.