Home

Research

I liked both the logos of the Toronto and London zoo, both very simple but effective.

I decided that for the exercise I would be doing a logo for a small Woodland Park / nature reserve rather than an all out zoo. I chose a fox to be the animal I wanted to represent. I looked at some illustrators on Pinterest.

Ideas

I decided to keep it very simple and child like. I had the idea of using the fox’s eyes to form the double oo. I thought I would just use the fox head and brush. I added colour and liked the effect. 

fox 1fox

fox 2

Process

I decided to have the letters in white against a coloured background. I made a green background using oil pastels. I drew handmade letters and added them in Photoshop. I added the fox’s head. I felt it looked a bit static so realigned the letters and tucked the head behind the letters. I added the tail. I tried a background but preferred it without.zoozoofinal2

zoofinal

Final image

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s